The grace to persevere

Several years ago, the Mars Chocolate North America company wanted to rejuvenate their product line of candy bars. Their creative partner, the global firm BBDO, helped them to launch a national campaign with the basic message: “you are not you when you’re hungry.” The television advertisements were wildly popular with stars such as Betty White and Aretha Franklin appearing in them. In all the tv spots the person just wasn’t themselves until a concerned fried offered them a candy bar. The Aretha Franklin spot always cracked me up. On a long cross-country drive one of the backseat passengers is complaining about everything – and while doing so appears to be Ms. Franklin. The backseat companion encourages the complainer to eat a candy bar because “When you’re hungry you turn into a diva.”  Continue reading

The Affliction of Time

There is a certain rhythm in each day in our lives. Weekdays, Saturdays, Sundays, vacation days and all the other categories of days. Each has its own rhythm. No matter what your state and role in life, your time is rarely your own. There are demands upon you time and attention that are unrelenting, recurring, and unavoidable – even as they are welcomed and cherished.. It can be a rhythm that sets the current and flow upon which you navigate the day like an Olympic kayaker on rapids of the slalom course. It can be a tyrant that can drive you to want to strike back at Time. On the afternoon of February 15, 1894, a French anarchist, Martial Bourdin, carried a homemade bomb in what was thought to be an attempt to blow up the Greenwich Royal Observatory which just 10 years earlier had been established as the global time standard — Greenwich Mean Time. Was it a symbolic revolutionary act to disrupt the tyranny of time? In any case, he wasn’t the only one to attack clocks during this period: In Paris, rebels simultaneously destroyed public clocks across the city, and in Bombay, protestors shattered the famous Crawford Market clock with gunfire. Continue reading