Back in 2015, a YouTube video of a sea turtle with a plastic drinking straw embedded in its nostril became the image that the sustainability movement needed. It was the face that launched a thousand plastic straw bans. In many ways, the campaign was a success story — one that elevated our awareness of single-use plastics to the point where it resulted in actual policy change. The anti-plastic straw movement didn’t actually originate with the turtle video.

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