This coming Sunday is the 30th Sunday in Ordinary Time, Lectionary Cycle A.
34 When the Pharisees heard that he had silenced the Sadducees, they gathered together, 35 and one of them (a scholar of the law) tested him by asking, 36 “Teacher, which commandment in the law is the greatest?” 37 He said to him, “You shall love the Lord, your God, with all your heart, with all your soul, and with all your mind. 38 This is the greatest and the first commandment. 39 The second is like it: You shall love your neighbor as yourself. 40 The whole law and the prophets depend on these two commandments.”
If you are old enough you will remember the 1990s-television ad campaign for Canon cameras featuring the then very young Andre Agassi. He was a brash young tennis pro sporting long hair, a head band, and was ready to take on the world. He was flashy, a media star, a great tennis player. He was hot, happening, the icon of cool. At the end of the commercial he looks into the camera – into your soul and simply says, “Image is everything.”