Buzz words: a word or phrase that is popular for a period of time, even fashionable, and is used to impress people with one’s technical insight, leading-edge awareness of trends and strategies, and let the other know “you know.” Then again, sometimes we use them as a shorthand to communicate a longer sense or assessment of a situation or dynamic. The tricky part is your favorite buzz word might well slip out of fashion leaving you with your favorite phrase already having “jumped the shark.” Of course, that assumes you know that phrase, which I think has become a bit dated.Jumping the shark is an idiom created by Jon Hein that was used to describe the moment in the evolution of a television show when it begins a decline in quality, signaled by a particular scene, episode, or aspect of a show in which the writers use some type of “gimmick” in an attempt to keep viewers’ interest. The phrase is based on a scene from a fifth-season episode of the very popular television sitcom “Happy Days” when the character Fonzie jumps over a shark while on water-skis.
One phrase I really liked, but admittedly never caught on, is “nuking the fridge.” Never heard of it? Not surprising. The phrase derives from a scene in the fourth Indiana Jones film, “Indiana Jones and the Kingdom of the Crystal Skull”, in which the hero survives an atomic bomb detonation by fitting himself into a lead-lined refrigerator. The explosion annihilates its surroundings but sends the refrigerator flying sufficiently distant for Jones to escape unhurt. The scene was questioned on its scientific merit, was critically panned, and was just plain awful. Within two days of the film’s premiere, the phrase “nuking the fridge” had gone viral. But it must have been a 24-hours bug. It faded quickly from history. Specifically applicable to film, it tried to explain when a Hollywood franchise had exhausted itself with disappointing sequels.
Just a musing over nothing important.