I do not watch a lot of sports on television, live-stream or in person – the one exception: the Tampa Bay Lightning hockey team. There was a transitional exception during the recent NCAA basketball tournament, men’s and women’s. After all, one had to catch at least a glimpse of Caitlin Clark. But whatever the sports event, one can not help but notice the preponderance of sports betting advertisements. It is estimated that people watching NBA, NHL and MLB events are exposed to online gambling messages — including betting company logos, commercials, sponsored segments and any time betting odds appeared on screen – as much as three times per minute, but generally at 1.5 to 2 times per minute. The majority of the on screen appearance are courtside and rink logos and company names. Continue reading →