Super Bowl ads – love ’em, hate ’em or don’t pay attention – or go out and refill the chips and salsa! I hope you were able to see the New York Life commercial, “Love Takes Action,” that takes viewers through the four words for love, as expressed by the ancient Greeks: philia, storge, eros, and agape.
The New York Life ad takes its inspiration from C.S. Lewis’ The Four Loves, in which the Christian apologist identified four types of love mentioned in the Bible. While philia, storge, and eros are based on feelings, Lewis explains, agape, as it is presented in the New Testament, is a sacrificial love that comes about as an act of will rather than a response to emotions. As the greatest love of all, Agape represents the selfless love that God has for man and man has for God, and that every Christian should strive for, and is sometimes defined as charity/caritas….Enjoy.