Going Viral in 1520

The development of the printing press, furthermore, aided Luther’s success. For all the reasons described in previous posts, the time was ripe for change. There was no other European nation that was more ready – it just needed a tipping point. Many point to the printing press as the tipping point, but the real tipping point was that Luther quickly moved to publishing in the German language. His ideas were no longer limited to the intellectual elites and Church scholars. He bypassed that “battlefield” and attacked in a language all  the people – high and low-born alike could understand – German. Continue reading