The Annunciation – how not to roll out your campaign

I’m just saying… You have a great message – the greatest story every told. You should have started the campaign rolling in imperial Rome among the people of influence and prestige. Among the trend setters and people of influence.

But no.  You have to roll our this campaign in the hinterlands.  Can somebody even tell me where Galilee is? Can somebody tell me why the “face” of the campaign is this unmarried teenager?  She has no clout, no cachet.

Where are the message story boards, the pitches, the brand, the voice – where are the visuals….You’re killing me here.

This campaign is dead in the water.  It has no legs and will go no where.

Good God – do you even know what you are doing?

Just musing about the Solemnity of the Annunciation.  How about you?

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