About five years ago a man named Jonah Sachs wrote an insightful book titled “The Story Wars.” The subtitle is telling: “Why those who tell – and live – the best stories will rule the future.” A part of the book deals with the 2004 presidential campaign – George Bush vs. John Kerry. After the resounding Republican victory, a democratic strategist, the very colorful James Carville simply noted that the Republicans had crafted a well-received story: the world is a dangerous place and we Republicans will protect you and your loved ones. On the other hand, the democrats had no story at all, only a litany “We’re for clean air, better schools, more health care.” Carville asks would you rather commit your life for a story to believe in or a long list of complaints and problems? Continue reading →