Influence and Monetization

Ben Smith of the New York Times, formerly a founder and principle at BuzzFeed, penned a fascinating article that followed the morphing of a BuzzFeed employee (at one time) to his participation in the insurrection at the Capital. Smith writes, “Still, it’s not clear what Mr. Gionet actually believes, if anything.” And yet the young man views himself as an internet influencer driven to monetize his channels (at the least the ones from which he is not yet banned).

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