Over this last year we have all been aware that everyday products we buy are being packaged differently. We think, “at least this item’s cost hasn’t risen during this inflationary period.” But when we pick it up, we sense there is something different. It just “feels” different. With fresh produce we have a sense of what things cost per/lb – the same with meats, poultry and the like, but for packaged items we have only sense memory and intuition. Our intuition tells us the corporations are under the same inflationary pressures as everyone else and they have to pass on the costs. So why is this item the same price? At same time our sensory memory tells us that something is different. Continue reading →